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PROMOZIONE
PSR MARCHE 2014-2020
Sottomisura 3.2

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]PROMOZIONE PSR 2014-2020 Sottomisura 3.2 - Consorzio Marche Bio[/vc_column_text][divider line_type=”No Line” custom_height=”20″][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” 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Sottomisura 3.2. – Sostegno per attività di informazione e promozione, svolte da associazioni di produttori nel mercato interno” 2017-2021 ID 51619

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Gli Obiettivi

Gli obiettivi del progetto di promozione per la V annualità (2021) sono stati:

  1. Diffondere la conoscenza del sistema agricolo biologico e delle certificazioni, evidenziandone i benefici in termini di salute, benessere, effetti positivi sull’ambiente
  2. Valorizzare il biologico tra i consumatori e gli operatori di settore.
  3. Promuovere il consumo nel mercato interno comunitario.
  4. Favorire lo sviluppo delle imprese appartenenti alla filiera regionale.

Le azioni intraprese

Attraverso uno studio di fattibilità, che ha individuato le strategie comunicative più adatte, sono state attuate azioni mirate. Un ufficio stampa ha sostenuto le iniziative volte a promuovere la conoscenza e la diffusione dei prodotti biologici tra i consumatori.

Per potenziare la visibilità dei prodotti della filiera, sono state condotte attività di social media marketing, redatti comunicati stampa mirati e realizzati tre video interviste al presidente del Consorzio Marche Biologiche.[/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text][/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”VEDI TUTTI I NOSTRI VIDEO” url=”https://www.youtube.com/@ConsorzioMarcheBiologiche”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][/vc_row_inner][vc_column_text]I principali canali di comunicazione sono stati: le riviste specializzate, Facebook, Instagram e il sito web.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” 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row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” 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Programma di Sviluppo Rurale 2014/2020 – M03.2.A Azioni di informazione e promozione dei prodotti di qualità – FA 3A
BANDO: Sottomisura 3.2. – Sostegno per attività di informazione e promozione, svolte da associazioni di produttori nel mercato interno – FILIERA AGROALIMENTARE – PROGETTO ANNUALE 2021 – QUINTA ANNUALITA’
Id: 51619
Inizio attività: gennaio 2021 – Fine attività: gennaio 2022

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FONDO EUROPEO AGRICOLO PER LO SVILUPPO RURALE: L’EUROPA INVESTE NELLE ZONE RURALI

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